“All the misfortune of men comes from a single thing, which is not knowing how to remain at rest, in a room”, according to Blaise Pascal. But, after two months of confinement, everyone dreams of escaping this confinement. And make up for lost time. “According to a survey carried out by Obsoco in mid-April, the French very much want to go back to restaurants but also to find their leisure time and to go shopping, lists the economist Philippe Moati, co-founder of this observatory of consumption . Everything will depend on their purchasing power. ” However, according to the same study, more than a third of them believe that their resources have fallen, by 25% on average.
A strong desire to return to the restaurant
In France, consumption remains a powerful engine for the economy. Its (re) rise will be crucial. “The French are worried about their health, their income and their jobs, but there will be a catch-up on deferred purchases,” said Gaëlle Le Floch, director of strategic analyzes Kantar Worlpanel. Thus, according to a Harris study for L’Oréal, 59% of French people want to go to their hairdresser as early as the week following May 11. “NOTe will help them put in place the new post-Covid procedures “, explains Nathalie Roos, general manager of the group’s professional products division.